Software is built for users. My approach is to evangelize users, represent them, and make sure that all technical decisions (big and small) keep them in focus. Unless people can have a relationship with the software you build, all is for nothing. Ensure that your strategy is sound; doing so should start with extensive user research, interviews, analysis, and testing.
Along with UX and Development, I enjoy working with datasets and digging to uncover new trends and insights. Data analysis and visualization go hand in hand. It helps to have a resource that can do both; someone that knows what story to tell, and also knows how to tell it. I am well-versed in MapReduce and other “Big Data” techniques, as well as a variety of databases spanning from strict, relational schemas to non-structured and semi-structured NoSQL options. Not only can I maneuver through data analysis, but I am able to create information visualizations that are communicated to audiences with ease and beauty.
I build for users.